How can retailers use digital signage? Creating new growth potential for brands.

With the continuous development of the era and modern science and technology, the frequency of brand SKU product updates has increased. “Launching new products and building word-of-mouth” is a new challenge for brand shaping. Brand communication advertisements need to rely on more visually impactful digital screens to attract more consumers to visit the stores and experience them. Static advertising signs are unable to meet the interactive, contextual, and refined display requirements, nor do they facilitate consumers to intuitively understand the store’s products.

How can brands continually enhance and increase profitability? How can they bridge the gap between stores and consumers?

How can you make customers abandon competitors and choose you?

In 2023, there is an increasing number of retail brands moving to physical brick-and-mortar stores. These retailers are focusing on brand culture, telling brand stories, and enhancing soft power culture to significantly increase brand growth and store attractiveness. Businesses are beginning to pay more attention to building their own “moat” or competitive advantage, and brand strength growth remains an important pathway towards achieving this goal.

dessert shop

01. Enhancing brand growth requires a focus on the in-store experience.

Brand strength can help businesses activate demand, command premium pricing, drive sales and repeat purchasing, unlocking growth potential and becoming a core driver for retail businesses to navigate through cycles. By empowering retail operations with growth in terms of product, experience, design, and content, brand strength enhances the ability to generate profits. It also helps elevate the offline experience, creating personalized stores that contribute to increased revenue.

02. How can brand growth be “SEEN”?

As an effective communication channel that can bring retailers and customers closer, digital signage can shorten the distance between stores and consumers, showcase brand culture, connect brands with consumers, and create personalized store scenes to stimulate consumer spending.

Tea digital signage

In addition, we can also publish information about brand culture, store product details, promotional offers, current marketing trends, and other related marketing information. This can help stores achieve maximum profitability with minimal effort. But how can these pieces of information interact with consumers? How can we create a unique store experience?

Screenage high-end commercial displays provide high-definition 4K picture quality with exquisite and lifelike visuals, offering true-to-life colors that are vibrant and vivid. With a high refresh rate and contrast ratio, these screens can accurately reproduce the product details, enabling consumers to have a better understanding of the products. They also provide information about the store’s marketing activities and answers to frequently asked questions, allowing customers to explore the store without the need for human assistance. With easy shopping, consumers can have a close interaction with the brand’s products.

Clothing digital signage

How can we make profitability easier?

How can we make profitability for stores simpler? The attractiveness of a store plays an irreplaceable role. Internally, the store needs to have a strong brand culture and cohesion to better serve customers.

Expert team

Digital signage not only enables communication with customers but also displays the internal brand culture and conducts corresponding promotions, effectively connecting internal employees.

digital signage 1

By equipping digital signage in areas like lounges and workspaces, unique information can be conveyed to employees, supporting effective internal communication and keeping them updated. It can effectively convey the brand’s internal culture, allowing it to permeate within the organization and fostering a sense of identification and belonging among employees, thus enhancing their morale.

Developing a strong brand culture is crucial. With stronger brand consistency, it becomes easier to captivate users and make customers linger, thereby improving the store’s revenue.

 

As a well-known provider of display devices, Screenage digital signage offers a variety of styles that are widely used in various fields such as catering, fashion, beauty, automotive, finance, and more, thanks to its unique advantages.

restaurant digital signage

Restaurant case

clothing store digital signage

Clothing store case

Cosmetics store digital signage

Cosmetics store case

Digital signage of car shop

Car shop case

 

 

The next-generation digital signage combines network and multimedia technologies to deliver and process information in a media format, allowing for timely interaction with customer feedback. It serves as an effective communication channel for retail customers to receive the latest information. The digital signage system, as a “warm carrier” of effective communication, plays a vital role in retaining customers and facilitating efficient communication within the store, ultimately bringing more opportunities for revenue and profitability.


Post time: Sep-12-2023